Four day weeks are generating a lot of noise right now. Some companies are trialling it, others incorporating it on a full-time basis. Many employees would easily opt for working less and having an extra day free at the weekend, but it’s not always as straightforward for the employers launching a new flexi work initiative. It takes some time, planning and consideration to ensure that the right balance is achieved and output isn’t negatively affected. We caught up with Ross Tavendale from Type A Media, a digital marketing consultancy, to find out how a four day week was introduced, maintained and flourished at his company.