Product Marketing Manager Four Day Week

Product Marketing Manager | London | Permanent

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 280 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

Product Marketing Manager

Hutch is looking for a Product Marketing Manager to help develop and execute the marketing strategy for Hutch’s games portfolio. Working as part of a cross-discipline team with Social Media, Community, Influencer and Consumer Insight managers, you’ll act as a central coordinator for all marketing activity at Hutch, ensuring alignment between product goals and focuses at all times.

Responsibilities:

• Working with Game Directors, Creative Directors, Consumer Insights, and Senior Product Marketing Manager to execute marketing strategies for our games that outline the target audience, target channels, visual style guide and tone of voice of our marketing efforts – ensure this strategy is rolled out to all marketing disciplines (social, community, influencer, performance, ASO)
• Maintain a central marketing calendar for all games (live and in development, outlining key milestones, marketing beats and opportunities
• Plan and execute marketing campaigns with clear hypothesised outcomes, KPIs and ROIs and act as the central coordinator of all channel activity
• Maintain a strong understanding of our own games as well as the competitive landscape, from smaller independent studios to larger publishers, and use this information to help inform decisions across marketing and game teams
• Own the creation of the marketing asset pack for each game, coordinating with game teams, performance marketing, app store optimisation (ASO) and creative services to ensure the pack meets their needs and adheres to the visual and tonal standards for the game
• Regularly present plans to the studio, acting as an evangelist for Product Marketing across relevant working groups
• Regularly report on KPIs such as market share growth vs. competitors and installs / impressions driven by platform featuring & other campaigns
• Act as the central points of contact for platforms (Apple and Google), ensuring Hutch’s game portfolio is well represented and regularly featured in app stores
• Work with the licensing team to drive promotional initiatives with key strategic partners, leveraging agreements to maximise value across our marketing channels for the relevant game titles
• Work closely with our PR agency on the game’s PR strategy, ensuring a clear roadmap of PR beats with expected outcomes/KPIs

Requirements

• Experience working in game marketing, preferably working in F2P mobile or GAAS model businesses
• Budget management experience in developing multi-channel marketing strategies and initiatives, and be able to clearly present ROI/outcomes
• Highly organised and process driven, able to optimise existing processes and introduce new processes where necessary
• Creative mindset, able to think ‘outside the box’ and come up with novel solutions
• Excellent organisational, project management and written / verbal communication skills
• Knowledge of competitor marketing initiatives and a desire to take Hutch to the next level
• A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations

Benefits

Life at Hutch

Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We’re an agile, creative team with people at the core of our values. We reward our employees with;

• Hutch is now a 4-Day Work Week company*
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Access to mental health initiatives such as private mental health coaching
• Support to learn, develop and progress within Hutch
• Free snacks and drinks
• Social events, game launch parties, Thursday night drinks and much more

*This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week) Mon-Thurs, with zero reductions in pay (compared to a 5 day working week).

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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