Marketing Coordinator Flexible Four Day Week

Papersmiths has a brand new role for a Digital Marketing Coordinator.

We’re looking for an expert with a track record of success at a direct-to-consumer e-commerce brand.

Natural storytelling skills and a passion for developing emotive content will set you in good stead for this role. A genuine adoration of stationery is essential. Obsessed with it? That’s a bonus. Already a customer of ours? Even better.

Data is critical to this role, too. Your analysis of the data will drive sales in our bricks-and-mortar and e-commerce stores.

Our customers mean the world to us and we wouldn’t be here without them. You’ll be eager to engage our existing community, delighting and inspiring them while building our audience with your creative, compelling content.

At Papersmiths, we work with the very best international stationery designers, and you’ll collaborate with our suppliers to build excitement around new releases and exclusive limited editions. You’ll also bring your experience to assist in the marketing of our own brand collections, sharing behind-the-scenes sneak peeks with our community.

We’re a small, close-knit team and our business is growing – which means there’s room for you to grow too. Once established in your role, you’ll have the opportunity to take on more responsibility. This role is ideal for someone who is eager to own the marketing strategy for the business.

You’ll work closely alongside our Creative Director and Merchandiser and the role will be based in Brighton. You’ll report directly to our Founder/Creative Director, Sidonie.

Responsibilities

You’ll be responsible for developing and implementing all aspects of the marketing strategy for the business.

Strategy and Reporting

• Develop the Papersmiths marketing strategy in collaboration with our Creative Director
• Analyse and report on results on a weekly, monthly and seasonal basis
• Use digital analytics and set KPI targets to shape the marketing strategy
• Strategically time content release for best possible engagement
• Make future recommendations and develop new initiatives to drive success
• Run regular social media audits to analyse success and identify new opportunities
• Conduct market research to ensure content remains relevant and fresh

Content Creation

• You’ll have ownership of all social media activity
• Coordinate and create all content across newsletters, blogs and current (primarily Instagram Feed,
• Stories, Reels and Lives) and emerging (TikTok, Pinterest) social channels
• Write engaging and grammatically correct copy. You’ll evolve and own the Papersmiths tone of voice
• Create content both independently and in collaboration with our photographer, in-store teams and suppliers
• Work to our brand guidelines and templates

Community engagement and growth

• Build Papersmiths’ online presence and community engagement through our social channels
• Set the protocol for audience communication and support with customer service questions
• Daily interaction with our community
• Monitor user generated content, including responding to and/or sharing on socials as appropriate
• Coordinate user engagement competitions and campaigns
• Work with new and existing PRs (digital and print) and influencers to grow our community
• Manage the Papersmiths Facebook and Instagram shops

Your skills

• At least 2 years e-commerce marketing experience with direct-to-consumer brands
• Proven track record in a comparable role is essential
• Strong and current understanding of the social media landscape
• Compelling visual storyteller
• Exceptional spelling and grammar skills
• Excellent time management and organisational skills
• Engaging storytelling and copywriting style
• Aware of e-commerce trends with a finger firmly on the pulse of industry change
• Driven to continue your professional development, learn new skills and adopt best practice
• Inquisitive and research-driven
• Proficiency in Adobe CC, particularly XD, InDesign and Photoshop is desired
• Mailchimp experience is essential
• A willingness to provide support across the team as needed

Bonus experience

• Experience of paid functionalities across social platforms
• Google Analytics
• Facebook Business Manager

Perks

You’ll be joining a business of supportive, enthusiastic, creative humans and you’ll influence the growth of Papersmiths at an exciting time.

Besides that, you can expect:

• A good work life balance in a small, people-focused business
• Flexibility on work location – the option to base yourself full-time in the Brighton office or switch it up and combine office time with working remotely (once established in the role)
• Flexibility on hours – minimum of 25 per week
• Discount on purchases in our shops
• Stationery road testing
• Team socials
• We don’t have an office dog (yet!) – could yours be the one?
• Salary dependent on experience
• Annual leave 5.6 weeks per annum
• Pension scheme

How to apply

To apply, please submit the following to our Creative Director and Founder, Sidonie Warren.

• Covering letter telling us all about you
• CV
• Link to your portfolio or two examples of your work demonstrating your copywriting and visual storytelling style

It’s so important to us that we find the right person for our close-knit team. We plan to hold interviews from April and hope to have our new person in place by July 2022. We look forward to hearing from you!