Marketing Executive (Research)
Who we are:
Welcome to This is Beyond, a dynamic and forward-thinking B2B events company based in the heart of West London. From our humble beginnings as an ambitious startup, we’ve swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Renowned as thought leaders in the luxury travel sector, we’ve left an indelible mark by spearheading innovative approaches and cultivating fervent communities around distinct travel niches. Our diverse portfolio boasts a mix of groundbreaking global travel trade shows tailored for elite influencers and trendsetters.
At This is Beyond, we’re relentless in our pursuit of crafting unparalleled experiences. We meticulously curate our guest list, recognising that chemistry is paramount, and we vehemently reject mundane formats. Prepare to be immersed in exclusive, inspiring environments that blur the lines between work and leisure – because that’s where true business brilliance thrives. Join us on our journey, where innovation knows no bounds and excellence is the standard.
The Role:
In addition to campaign delivery, the Marketing Executive (Research) will play a foundational research and insight role, contributing to the development of new show concepts, new market opportunity assessment, and exploratory audience and sector research that informs future event strategy. You will also be responsible for delivering integrated, high-impact marketing campaigns that promote This is Beyond’s events and engage our global audience.
This role suits a proactive, exploratory, data-led and detail-oriented marketer with a strong interest in luxury travel, events, and brand storytelling, who thrives in a fast-paced, collaborative environment.
Core Responsibilities:
- Lead exploratory research and insight generation to support evaluation of new markets and potential show concepts, including primary research, audience segmentation, opportunity mapping, and recommendation reporting.
- Research industry trends, audience behaviour, and competitor activity to inform both current campaign strategy and future concept viability and go-to-market assumptions.
- Contribute to campaign ideation, content development, and strategic planning with the wider marketing team.
- Assist the Marketing Manager in building new strategic processes and creating workflows in Asana.
- Deliver integrated marketing campaigns across email (Pardot), website (WordPress), and social platforms, ensuring timely, on-brand execution.
- Own and manage social media channels (Instagram, LinkedIn, Facebook, YouTube), including content planning, creation, scheduling, and community engagement.
- Manage campaign content calendars, timelines, and workflows to ensure activities are strategically aligned and well coordinated.
- Build, segment, send, and optimise marketing emails in Pardot, tracking performance and improving results.
- Build, maintain, and update website content via WordPress throughout campaign and event cycles.
- Track and analyse campaign performance using Google Analytics, Pardot, and social insights, producing actionable reports and recommendations.
- Coordinate asset production workflows in Asana, managing briefs, approvals, and delivery timelines across teams.
- Collaborate with Creative and Sales teams to develop and refine campaign visuals and marketing collateral.
- Support on-site marketing delivery at events, including brand activations, content capture, and post-event follow-up.
- Provide light administrative and operational support to ensure smooth day-to-day marketing execution.
Core Skills & Requirements:
- Minimum 2 years’ experience in a marketing role, ideally within events, travel, or hospitality.
- Demonstrable experience in exploratory research or strategic insight activities, such as audience segmentation, opportunity analysis, primary qualitative research, or market assessment projects.
- Comfort with data analysis and research tools beyond campaign analytics (e.g. audience research platforms, qualitative research methods, survey tools), or a willingness to develop this capability.
- Proven experience delivering integrated digital campaigns across email, social, and web.
- Strong working knowledge of Pardot, WordPress, Asana, and social media management tools.
- Confident managing content calendars, digital workflows, and cross-functional timelines.
- Experienced in social media planning, publishing, and community management.
- Data-driven mindset with experience using Google Analytics, Pardot, and social insights for reporting.
- Strong communication skills with a keen eye for tone, detail, and brand consistency.
- Highly organised, proactive, and able to manage multiple priorities independently.
- Flexible and willing to travel and work extended hours during event periods.
- Passion for marketing, luxury travel, and collaborative, creative teamwork.
Benefits: Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities
Position Type: Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd’s Bush), 1 day working from home, and every Friday as a non-working day as standard.
Diversity & Inclusion: At This is Beyond, we’re dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
How to Apply: Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com. Connect with our network and discover how you can contribute to our exciting journey!